OMNI.2 Premieres "I Have a Little Sugar" documentary on Diabetes

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OMNI.2 Premieres "I Have a Little Sugar" documentary on Diabetes

Post  Guest on Mon Mar 22, 2010 10:36 pm

MEDIA RELEASE
OMNItv.ca

Canadian Documentary Premiere on OMNI.2



I Have a Little Sugar

Tamil language version – Sunday, March 28th at 7PM ET

English language version – Sunday, April 4th at 7PM ET


March 18, 2010 - Toronto, ON - OMNI Television is proud to present the world television premiere of I Have a Little Sugar, as part of its Language Documentary Specials series. The 60 minute documentary launches to the Tamil language community on OMNI.2, Sunday, March 28th at 7:00 p.m. ET.

The English language version of I Have a Little Sugar airs one week later on OMNI.2, Sunday, April 4th at 7:00 p.m. ET.

I Have a Little Sugar, produced by Ben Viccari and Lalita Krishna of Third Element productions, explores important issues surrounding diabetes. According to the Canadian Diabetes Association, diabetes affects more than three million Canadians and is the world’s 4th leading cause of death.

“We applaud Third Element Productions for choosing to inform and reflect key at-risk communities through personal stories that reveal the facts in I Have a Little Sugar,” says Madeline Ziniak, National Vice President of OMNI Television.

In addition to presenting current research findings, I Have a Little Sugar also features four people who share their stories about coming to terms with diabetes:

· John - distanced from his Aboriginal roots, he tried to ignore his diabetes;

· Siva - diagnosed with Type 1 later in life, used it as an opportunity to educate others;

· Julian - learned how to use an insulin pen while his friends studied for their driver's test;

· Williana - recently diagnosed with diabetes; unemployed, and overcome by memories of her grandmother’s death from diabetes.

I Have a Little Sugar was developed in answer to the need for increased education and awareness about diabetes, especially among those who are most susceptible,” says Lalita Krishna, Writer/Director of the film. “We thank OMNI Television for helping us to create and target this message.”

As reported by the Canadian Diabetes Association (http://www.diabetes.ca ), Canadian populations that are at higher risk for Type 2 diabetes include people of African, Asian, Hispanic or South Asian descent. People of Aboriginal heritage are three to five times more likely than the general population to develop Type 2 diabetes.

I Have a Little Sugar was exclusively funded through OMNI's Independent Producers Initiative, a $32.5 million independent production fund that to date has supported over 400 new documentary programmes. Interested producers can access funding criteria at OMNI Television’s web site www.OMNItv.ca .

About OMNI Television

OMNI™ is a free, over-the-air multilingual/multicultural television system committed to positive portrayal and broadcast reflection of Canada’s diversity through the airing of inclusive and accessible programming. With five television stations -- in BC; Alberta (Calgary and Edmonton) and Ontario (OMNI.1 and OMNI.2) – OMNI reaches more than 23 million people in major market areas. As well as specializing in Canadian multilingual/ multicultural programming, OMNI carries well-known International series and films – including East Asian Super Cinema and South Asian Bollywood Freetime Movies. OMNI Television is a part of Rogers Broadcasting Limited., a division of Rogers Communications Inc. (TSX: RCI and NYSE: RCI) which is a diversified Canadian communications and media company. For more information visit www.OMNItv.ca

About Third Element Productions

Third Element Productions was established by Toronto-based producer-director Lalita Krishna and ethnic media specialist producer Ben Viccari. Ms. Krishna is internationally renowned for her work, including such honours as: ReelWorld Film Festival Trailblazer (2010); Winner, Editorial/Opinion Category, TV, Canadian Ethnic Media Association (CEMA) Awards for Shift Focus (2009) and Canadian Association of Broadcasters’ (CAB) Gold Ribbon, Diversity in News and Information Programming category for The M Word (2008). Further information is available @ http://www.insyncvideo.ca .

OMNI Media Contact:

Veronica Logue – Publicity Manager, 416-764-3195 veronica.logue@rci.rogers.com

Sandy Zwyer – Programme Information Coordinator, 416-764-3085 sandy.zwyer@rci.rogers.com

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